Building Our Brand the Same Way You Build Skill: One Flight at a Time
When I first bought a drone, I assumed the path was simple: go out, film some beautiful beaches, pick up a few real estate gigs, and the rest would sort itself out. Then reality showed up — along with a hundred other people in Victoria with the same idea — and it didn’t take long to figure out that chasing “easy money” wasn’t how this was going to go.
What I learned instead is that you find your direction by actually doing the work. By flying at sunrise because the light is better. By filming the coastline because it feels right. By leaning into the moments that remind you why you bought a drone in the first place.
Somewhere along the way, the project stopped being about niches and verticals and checklists. It became about capturing Vancouver Island the way I see it — early mornings in the Westshore, calm light over Victoria, quiet passes over beaches and trails I’ve spent decades around. Nothing flashy, nothing forced. Just honest aerial photography of the place I call home.
That’s also why the name Vancouver Island Drones stuck. It wasn’t a rebrand or a marketing decision — it was simply telling the truth. The footage, the stories, the early flights, the beaches, the projects… it all belongs to this Island. The name just finally caught up to the work.
I’m not trying to be the biggest drone business, or an agency, or a production house with packages and upsells. I’m just trying to fly safely, capture clean visuals, and share the Island from above. If someone reaches out because they want a sunrise photo of their business, or a simple aerial view of a place that matters to them, then great — we’ll talk, plan a weather window, and make something real.
Everything else — the skills, the experience, the relationships — gets built the same way good things always get built: slowly, honestly, and with a bit of patience.
Vancouver Island Drones isn’t polished, perfect, or pretending. It’s just a guy with a drone, trying to show this place in its best light. And that’s good enough for me.
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