DJI Addiction Anonymous #1 — Hi, My Name Is Ryan

DJI Addiction Anonymous — meetings at sunrise. Batteries charged.

Hi, my name is Ryan… and I have a DJI addiction.

It’s been about five months since my last relapse.

I’ve been staying strong. Going to the meetings. Taking it one sunrise at a time. Haven’t bought any DJI lately… unless you count the “DJI Neo 2 for my son” at Christmas, which obviously doesn’t count because that was for him.

Completely different.

This all started innocent enough.

My first beer was a DJI Mini 3.

Light. Easy. Fun. No consequences. Just a harmless little drone you take out once in a while, get some nice footage, and go about your life like a normal person.

That lasted about five minutes.

Because once you get a taste of it, you start thinking about it. Then you start looking at upgrades. Then you start justifying upgrades. Then suddenly you’re on DJI’s website at 11:30 at night like, “I mean… it’s basically an investment.”

Next thing you know, you’ve got a DJI Mic Mini, an DJI Osmo Nano, an DJI Air 3S, an DJI Osmo Mobile 6… and you’re pretty sure you’re forgetting something but at this point you don’t even want to know.

It’s not a hobby anymore.

It’s a situation.

And just when you think you’ve got it under control…

DJI drops something new.

Enter the Lito lineup.

Now, logically speaking, I don’t need another drone.

Not even close.

I’ve got everything I need. More than I need. I could probably go the rest of the year without buying a single thing and be perfectly fine.

So obviously the internal conversation goes like this:

“I don’t need it.”

“I don’t want it.”

“…do I want it?”

“No.”

“…maybe.”

“Yeah, okay, I want it.”

This is how it works.

You don’t go out looking for a new drone.

The drone finds you.

The worst part is how good they’ve gotten.

Back in the day, you could at least tell yourself you were upgrading because you needed something. Better camera, better features, whatever.

Now? Something like the Lito 1 shows up and it already has half the stuff that used to force you to upgrade in the first place.

So now you’re not upgrading out of necessity.

You’re upgrading because… well, because.

Because it’s better. Because it’s new. Because DJI knows exactly what they’re doing.

And that’s where the meetings come in.

You tell yourself you’re done. You say you’re going to sit this one out. You’ve got enough gear, you’re happy with what you’ve got, you’re not falling for it this time.

Then you see a review. Then another one. Then a comparison.

Then you’re on the product page again.

Look, I don’t have a problem.

You have a problem.

I’m fine.

I’m in control.

I can stop anytime I want.

…just not right now.

DJI Addiction Anonymous

Meetings are at sunrise.
Bring charged batteries.

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